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Content Marketing

The way to your customer’s heart - Content Marketing

What is Content Marketing?
Why is Content Marketing important? 
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Reaching out to the ideal audience:

The first and foremost factor to consider before planning a content marketing strategy is to know who you are talking to with the content you create. A good content strategy reaches the right audience and instantly starts the thought process of making a change.

Strengthens customer relationship and reliability:

An engaging content can take your brand to new heights. The more consistent your content is, the more customers will start to recognise your brand. The outcome of valued content can help your brand to gain customers’ trust and bring you a long term relationship with your customers.

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Building brand reputation:

When consumers read your content, they start to develop an opinion of your brand. If the content that they find is engaging, educational, and valuable, then they will start to think the same things about your business. This is a great way to build a brand reputation in the market.

Optimized Content improves SEO:

A core part of our content marketing strategy is keyword research. By researching the keywords that matter to the audience, brands can develop original and valuable content that drives high-quality traffic to your website.

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Building Effective Sales Funnel:

People today are consuming content constantly in different forms. This can be used as an advantage by brands to build a strong sales funnel by placing their content at the right time and on the right channel.

Distinguishable from your Competitors:

The content you create can influence the consumer in choosing your brand over a competitor’s. Focusing on the customer's pain point and offering them how you can help with the brand USP would incline the customer’s interest towards your brand over your competitors.

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Consistent content brings compounding ROI:

The consistent production of content boosts website traffic, and as traffic increases, so do conversions. A good conversion strategy will bring in high-quality leads. The better and more consistent the content, the more people will talk about your brand increasing your reach online.

How TSBI value-adds to your brand?

Market Research For Your Brand

By studying your target audience, as well as researching their preferences and pain points, we build a competitive and result-oriented strategy that encourages them to read, interact, and share your content. We would try to understand the brand requirements, goals, and customer expectations from the brands, trends, and the most relevant keywords to create an optimised strategy and plan the content accordingly.

SEO driven content

Our SEO experts will help you develop a custom content marketing strategy, designed to help your site content rank in search engine results and convert customers. Most of the content strategy we offer is inclusive of the keyword research by industry experts. By researching the keywords on the basis of search volume, Cost per click (CPC), competition, and user intent, our team can develop original and valuable up-to-date content so that it drives relevant traffic to your website and generates high-quality leads.

Developing Content Strategy

“A goal without a plan is just a wish.” Thus, planning content becomes an essential box to tick. Our professional project management team studies your brand and crafts a content marketing strategy that aligns with your goals, internal guidelines and also makes sure a consistent brand voice is maintained across platforms. We create a calendar taking into consideration various channels, types and tone of content, trends, keywords, date and time to publish the content to yield the maximum number of engagement and conversions.

Content Creation

TSBI takes pride in not just producing well-researched content but also in narrating your brand’s journey. From the graphics to the copies, content specialists develop various content pieces that will strongly reflect who you are and appeal to your audience in just the right way. Our content production consists of multiple formats, including social media content marketing, video content marketing, and influencer content marketing. We also have deep expertise in email marketing content, long and short blog articles, social media posts, videos, infographics, case studies, and much more. Our editorial team makes sure every piece of content undergoes proof-reading before it goes live so there is no scope for any content going unattended.

Content Promotion

Yes, you heard it right! We even take care of promoting and sharing the content for your brands over all the distribution channels. We use engagement-driven content strategies over various social media platforms to optimise engagement and thus present your brand to a wide audience in the best possible light. We also use paid strategies, like pay-per-click, to promote your owned media across the web.

Constant Evaluation

We stop at nothing, saying that we mean even after creating the best of the content for you, we aim to regularly monitor and evaluate the content published on your social media platforms to see the overall performance. By using such analytics and expertise of industry experts, we focus on improving the quality of content and create a revised version of our strategy which would drive more traffic to your website/ page. Our dedicated team tracks all the essential performance movements and converts them into data so you could see yourself the (ROI) massive difference TSBI made to your brand.

Contact us to know more about
our services.

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