Thappad
Thappad was a thought provoking film right from the beginning. A story which dabbled with a topic which was prevalent in many Indian households. Pre trailer campaign:
In an initiative to engage with the audience, the social media team executed a ‘Thappad Vox Pop’ just prior to the trailer launched. They asked people how is it to be slapped in a relationship. The activity garnered mixed responses stirring conversations leading to the trailer launch.

Project Name : Thappad
Project Commencement Date : October 08, 2020
Project Completion Date : October 08, 2020
Project URL : www.example.com
Post Trailer Release
The Thappad movie marketing strategy revolved entirely around creating conversations. We emphasized the fact that it is more important to ask the right questions and create awareness.
We released a set of posts or dialogue snippets as a point of view from every character regarding Thappad.
Valentines Day
Conceptualized by TSBI and Trigger Happy, a parody video starring Taapsee Pannu was quintessential to being like a satire on arranged marriage meetings highlighting the core message of the movie during Valentine’s day.
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