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TSBI in the news
FESTIVAL OF MARKETlNG
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GSK’s Shingles Awareness Campaign: Amitabh Bachchan and Manoj Pahwa Highlight the Chickenpox Link
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Campaigns We Like: ‘Yeh Science Hai’ by GSK featuring Amitabh Bachchan and Manoj Pahwa
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rAD ADS OF THE WEEK
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Meta’s Detailed Targeting Exclusion gets the boot; advertisers aren’t too pleased with alternatives
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AI in festive mode as brands celebrate efficiencies in spends
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‘Deadpool & Wolverine’ brings out the claws in $100 million marketing blitz
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24 hours with… Harikrishnan Pillai
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Brands, films and web content tap into nostalgia to drive consumption
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Google’s U-turn on cookie ban shakes up ad industry, but privacy remains mainstream
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Bad Newz banks on Tauba Tauba and trending reels for its marketing
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Tauba Tauba, what happened to movie marketing in the age of Reels?
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How far has AI come in the A&M space?
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FOSTERING cOMMUNlTlES
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Attention span drops to one second! New trend blows marketers’ imagination
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Home screen advertising: CTV gets a landing page for premium advertisers
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Contextual advertising: What’s the secret behind the resurgence?
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India wins the ICC T20 World Cup, but did advertisers score?
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Are brand websites dying?
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What’s in a face? Brands ask
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TheSmallBigIdea on how CTV in India signals a significant shift in the advertising landscape
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Streaming in the FAST lane: What’s in it for brands?
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GreatWhite Electricals lights up the world in a shocking manner
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Harikrishnan Pillai and Manish Solanki of TheSmallBigIdea on scaling globally
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TheSmallBigIdea wins the Agency Premier League 2024 title
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TheSmallBigIdea unveils its new brand identity and credo ‘What’s Next!’
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BRIEF24 | Manish Solanki, TheSmallBigIdea: The AI dance is a spectrum of calculated risks
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Merry Christmas’ movie marketing fuses on-ground innovation with social media thrill
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As Koffee with Karan brews a success tale with Disney+Hotstar, brands queue up for a hot sip.
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“The intensified focus of the TSBI Studio team on driving video narratives has again been a growth area for us”: TSBI’s Harikrishnan Pillai
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TheSmallBigIdea opens Dubai office
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TheSmallBigIdea forays into MENA region, opens Dubai office
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TheSmallBigIdea opens Dubai office
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TheSmallBigIdea forays into MENA region, opens Dubai office
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TheSmallBigIdea expands to Dubai, aims for global growth in MENA region
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TheSmallBigIdea expands to MENA with opening of Dubai office
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TheSmallBigIdea eyes international expansion targeting MENA region
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TheSmallBigIdea opens Dubai office, targets MENA for global growth
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TheSmallBigIdea opens Dubai office for MENA expansion
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TheSmallBigIdea opens Dubai office, eyes international expansion targeting MENA
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TheSmallBigIdea opens Dubai office, eyes international expansion targeting MENA
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TheSmaIIBigIdea opens Dubai ofice, eyes international expansion targeting MENA
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TheSmallBigIdea enters Dubai
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Cricket’s Resurgence In Olympics Bolsters Global Growth
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Koffee With Karan Season 8 Brews Marketing Extravaganza For Brands
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Are brands tapping into Disney+ Hotstar’s vertical ad offering this cricket world cup?
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Cricket’s Resurgence In Olympics Bolsters Global Growth
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India’s Meta moment: Ad-free subscriptions coming soon?
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AI in entertainment: Balancing innovation and creativity amid industry transformation
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Exclusive: CGI Advertising – The future of Marketing or another Social Media fad
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Influencers now savour reel life with lead roles
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Festive Force: D2C players leverage ONDC to prop up Brand Bharat
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WhatsApp Channels: A brand’s new frontier for enhanced engagement!
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Shiny object or big idea?
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The changing face of film marketing
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Compelling narratives, localisation, and rooted partnerships: How Prime Video cracked the India code
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As Bollywood gets its charm back, experts recommend bringing a fresh approach to marketing
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Sketches to reels: Influencers redefine film promotion
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Will BCCI Media Rights With Viacom18 Transform The OTT Game?
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Why Indian brands dote on global celebrities
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Now playing on TV & OTT: Esports goes mainstream
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Can Generative AI put celeb consent & brand value at risk?
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On the spot with Manish Solanki, COO and co-founder, TheSmallBigIdea
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Revolutionising chats: WhatsApp unveils dynamic video messaging to elevate your conversations!
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Sketches to reels: Influencers redefine film promotion
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Successful Business = Diverse workforce = Women + Men in the ecosystem
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Star money power goes beyond films in digital era
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Generative AI: A powerful tool with pitfalls?
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Powerplay: why fantasy-gaming apps are on an advertising blitzkrieg in IPL 2023
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Celebrity Brands: Meet Harmanpreet Kaur - the captain of the Advertising & Marketing world
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Case Study: How Ajay Devgn’s stardom helped Bholaa garner a reach of 289 million
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Generative AI: A powerful tool with pitfalls?
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