IIFA – Sobha Realty
Influencer Marketing!
The new age of marketing

Mothers’ Day – Colors Cineplex
Summary
Colors Cineplex collaborated with macro level influencers for the “Mother’s Day Campaign”.
The campaign gave a wonderful response with Video views of 14,58,734 and Engagement of 2,12,316
Drishyam 2 – Colors Cineplex – WTP
Summary
The Macro campaign gave a wonderful response by reaching views 47,35,045 and engagement of 1,99,037
Tu Jhoothi Main Makkar
Summary
The Macro campaign gave a wonderful response by reaching views 4,75,713 and engagement of 27,012
Shazam – Warner Bros.
Summary
The campaign was done with the help of 1 Macro Influencer – Ravish Shetty, where he posted 1 reel on his Instagram Page.
The campaign gave a wonderful response by reaching video views of 91,150 and with an engagement of 7825
Nickelodeon
Summary
This Children’s Day we gave kids a chance to be themselves, celebrating the day the way they want to, do what they love and enjoy their basic FUN-DAmental rights! Our Nicktoons shared their children’s day FUN-da in the most exciting and fun way!
The campaign received a fantastic response, garnering 4,01,756 views and an engagement of 23,863 on Instagram.
Asian Paints
Summary
‘Where the Heart is’ – The influencer has to talk about what they find most special in their home/or their favorite corner at home. The Asian Paints campaign gave a great response by reaching engagement of 25,610 and views of 5,35,700
T10 – Colors Cineplex
Summary
The theme was – 10 zabardast hai, time nahi hai. In which the influencers created a reel with their own creative flair.
The Macro campaign gave a wonderful response by reaching engagement of 2,26,425 and views of 64,59,701
Dharam Patni – ColorsTv
Summary
ColorsTv launched its new serial, Dharam Patni, with the help of six macro level influencers. The influencers created a reel based on the serial plot, each with their own creative flair.
The Macro campaign gave a wonderful response by reaching engagement of 3,55,647 views of 42,70,642
JugJugg Jeeyo- Colors Cineplex – WTP
Summary
The theme for Macro Influencers was Shaadi Ka Laddoo where few posted Reels Dancing on Naach Punjaban in their style, whereas some posted funny reel of why they are reluctant on eating the Shaadi ka Laddoo while some showed the after effects of eating the Shaadi ka Laddoo, also, a vox pop on married couples.
The Macro campaign gave a wonderful response by reaching 61,55,873 views and engagement of 4,35,260
Dasvi – Colors Cineplex – WTP
Summary
With the help of 3 Macro level Influencers, we promoted the movie Dasvi on Colors Cineplex. The creators collaborated with us by creating a reel around the movie with adding a comedy element.
The Macro campaign gave a wonderful response by reaching 16,65,932 views and engagement of 3,46,904
Pishachini – ColorsTv
Summary
With the help of 3 Macro level Influencers, ColorsTv introduced its new serial – Pishachini. The influencers created a reel on the serial plot by giving a comedy touch to it. .
The Macro campaign gave a wonderful response by reaching 31,95,436 views and engagement of 2,96,350
Love Aaj Kal –
HOW WE CREATED A BUZZ AROUND THE NEW SONG BY GOING COMPLETELY MUTE!
To create a buzz for ‘Haan Main Galat’, we initiated an activity with dance influencers across India called ‘Release the Headphones’. Just a day before the song release, the influencers put forth a video without any sound in it. The idea was to generate curiosity and get the audience to guess the song. The song was then revealed with another version with the audio!
CARTOON NETWORK –
HOW WE GOT INFLUENCERS TO USE OUR SITE TO HAVE THE BEST SUMMER EVER!
Cartoon Network launched a website called the ‘Best Summer Ever’ wherein one could enjoy multiple activities virtually from their favorite cartoon characters across various categories like dance, music, games etc. all summer! We onboarded kid influencers to be one among the audience and create videos of them participating in an activity on the site and thereby encourage other kids to try it out too!
ZEBPAY–
HOW WE GOT REGIONAL VOICES TO TALK ABOUT THE BRAND IN SPECIFIC MARKETS
We conceptualized, produced and collaborated with artists from across regional markets to bank on the ongoing boom in cryptocurrencies and talk about our brand
Runway 34
Ajay Devgn X Yashraj Mukhate
Ajay Devgn X Saurabh Ghadge
Ajay Devgn X Harsh Gujar
Ajay Devgn X Niharika NM
&Pictures
How We Created Full On Bloc Party As A Channel Relaunch Activity For &Pictures
Brief: To establish that the channel will now provide ‘Full-On’ Entertainment
Solution: Make the audience experience full-on entertainment (by variety and duration) for one whole day and establish the proposition
Implementation: We organized a FULL-ON BLOC PARTY on the channel’s social media handles to bring its brand promise ‘On Nahi, Full On’ to life. By collaborating with top artists across different genres such as lshaan Khatter, Dolly Singh, Dhvani Bhanushali & Nikhil Paralikar, the day was filled with fun performances, each laced with a unique twist centered around the brand’s 4 pillars of Full-On Punch, Masti, Feels & Thrill
Results: Total Views: 11 MN
Client : ALT Balaji
How an always on influencer strategy increased the traffic on our platform
With so many new shows & movies being launched on the platform almost every other week, we decided to focus on an always on influencer strategy wherein influencers would create content for each & every high point on the platform!
Here’s what we did with music composer Mayur Jumani for the launch of 3 of our shows – Bang Bang, DevDD and Helloo Jee.
Client : ALT Balaji
How an always on influencer strategy increased the traffic on our platform
With so many new shows & movies being launched on the platform almost every other week, we decided to focus on an always on influencer strategy wherein influencers would create content for each & every high point on the platform!
Here’s what we did with music composer Mayur Jumani for the launch of 3 of our shows – Bang Bang, DevDD and Helloo Jee.
Pogo TV
How we drove tune ins for a new show by creating relatable moments
For the launch of Pogo TV’s all new show LambuG TinguG, the challenge was to attract the new audience, We onboarded 2 popular child actors who became the lead characters LambuG & TinguG and created some cute & relatable moments that usually tall & short people experience!

Improved Brand Awareness
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